Planning every day and hour of the deserved holiday in a distant place, who has time for that? Especially when there is an app, KKday, that connects you to local Insta-worthy sights and not-to-be-missed experiences.
Their main product is a platform that lists the local sights and services for smartphone users. With this application travellers and e-nomads can spare the time and trouble to plan their holidays meticulous. The ’holiday expert for travellers’ app draws from a database of 20 000 tips in 500 cities and 80 countries.
As this enterprise is about to turn profitable, they have started to attract investors as well. KKday’s biggest catch up until now is an online store within Alibaba’s travel service Fliggy. KKday intends to cover more practical aspects of travelling like booking tickets and accommodations through the app, and local arranging transportation.
It hinder their success that only 40% of local activity providers of Asia accept online booking or reservations. The activities market is run by a myriad of small enterprises. CEO Che Mong hopes that their app will become a first choice for these service providers to skip the travel agency middleman and to run their business by. Che’s collected crucial business experience with ezTravel, an online booking platform for packaged tours, flights and hotel.
Instant bookings in the last minute for all
For example, some tours accept bookings until the midnight of the day before because those programs would take place regardless to the participation. But most tour operators make up their mind days before whether the program was worth to run at all.
Travel applications like KKday would make these uncertainties go away. Things have gotten simpler and faster since beginning of the 2000s. Every traveller and service provider that has a smartphone and internet access is potential customer. As Che points it out “Collaboration with suppliers based on data and figures is the key for our success.”
However, it’s those activities (20% of the total listed) that KKday payed for to appear in the app bring the most users. Others want to take a piece of this cake as well. Klook, backed by Chinese investors, has a database of 50000 services. Klook’s main means of operation are selling discount tickets. Che Mong wishes to counter to this model by prioritizing the KKday ’original tours’ in their roster.
As for the global competition, the sharks of this emerging market, Booking.com and TripAdvisor both acquired tour and activity start-ups in 2018. Airbnb is also expanding its experience offerings worldwide.