KSA (Kansspelautoriteit) is the Dutch regulator that calls all the shots. Now they have delayed the launch of the online gaming market.
It won’t happen as expected as new legislation awaits implementation. The Remote Gaming Act was supposed to go into force in July of 2020. Licensing conditions have yet to be finalized.
Meanwhile, various motions are in process to control internet service providers. Also in play is a possible ban on iGaming advertising. The illegal websites are in a panic, waiting to be discovered and blocked. This includes child pornography, discriminatory material and any violations of privacy.
Officials are on the hunt for culprits and they intend to enforce the law. Minister for Legal Protection, Sander Dekker, said that the KSA has commissioned two surveys on gambling advertising.
The current gambling policy involves channeling players to legal sites through attractive offers. The offers must be sufficiently suitable to guide them to the reliable and responsible supply of games.
In short, he explains…
“The research conducted shows that channelization requires some advertising.”
For online operators (as well as casinos), advertising has been the only way to get customers’ attention. However, possible customers can encounter a casino in the street, even if they do not see advertising.
“It appears that banning or seriously restricting gambling advertising is a serious negative can have effects on the degree of channeling.”
According to Dekker, the advertising policy put forward by the government struck an appropriate balance between protecting vulnerable people and preventing underage participation.
“I see no reason to proceed with an advertising ban or impose additional measures. I will work with the Gaming Authority to closely monitor developments immediately after the law comes into force.”
When the market finally opens, he KSA expects to award up to 90 licences.