Lithuania was hit by the COVID19 pandemic like the rest of the world. The local gambling market was supposed to suffer, but miraculously, the effect has been modest. The online gambling growth in Lithuania has saved the local market as the land-based market crashed.

Gaming Control Authority (GCA) of Lithuania released statistics showed that the gambling market generated €75.6mn in the nine months ending September 30, 2020. This is a 6.5% year-on-year decline. Now, considering the land-based operations were closed from mid-March to mid-May, this does not look too awful.

The online gambling licensees claimed almost 50.8%. The online revenue rose by almost 38% from the same period last year. However, the retail revenue was down by 30% nearly.

The dominance of online gambling continued as Lithuania ordered a second retail shutdown to combat the second wave of COVID19. Slot halls, betting shops, and bingo parlors are closed from November 7 through November 29. However, there is no restriction on online gambling.
The online slots generated €19.5mn, online table generated around €833K.

GCA released a survey this week and queried around 1K residents about gambling habits in mid-October. It shows that 43% of the respondents played the lottery, eight points lesser than in 2019. Around 12% of the respondents who gambled on something else, 47% spent time on retail parlors.

The online gambling score also rose from 38% to 41%. The number of retail sports bettors also slipped to 29% and land-based casino visitors dropped to six points to 26%.

Also, 76% of respondents supported restrictions on gambling advertising and 52% even want a complete ban on the ads.
However, 53% believe that GCA’s gambling responsible gamble ads are necessary and nearly 74% believed that gambling can be addictive. Also, 68% expressed awareness of self-exclusion programs.

Inspirational Link: https://calvinayre.com/2020/11/17/business/lithuania-online-gambling-sector-overtakes-retail-ops/

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