Better Collective, a big name in the online gambling industry, has decided to work its way into the U.S. market. To do so, they will need to know a bit more about the locals. Therefore, they have decided to send a representative who will share his thoughts about the local market and many other things.
Marc Pedersen, VP of Business Development and Sales, has decided to join CalvinAyre.com’s Becky Liggero to share his opinions about recent new developments.
The first topic was NFL Hall-of-Famer, Morten Andersen who was a Better Collective’s guest at the recent Betting on Sports America conference.
“Well, Morton is a new acquaintance for us, but obviously, us coming out of Denmark, he’s been a celeb for us for many years,” Pedersen said. “So he’s been a good example of a Dane making it over here. Throughout his twenty-five years in the NFL, I think he’s proving that it’s doable to succeed in the U.S. coming out of Denmark. And he has, what we really believe, is integrity, hard work and a real dedication to what he believes in.”
Then they talked about the U.S. market and Better Collective’s standing in it.
“The U.S. basically was a small market for us until the PASPA situation last year” he noted. “After that came as a big surprise for most people I guess, but after that, it’s been a growing focus for us. Until now, we’ve been running most things out of Europe, but we’re opening an office here out of New York. We will have roots on the ground, and going to invest quite heavily in the U.S.”
“We believe we could be a market leader in the U.S. market and become the most important affiliate over here. So we need to work hard, and need to keep our integrity, but we believe we could make it.”
However, it seems that progress hasn’t been as great as they predicted it. When Liggero asked him which states they are seeing the most movement in, Pedersen replied:
“Most movement, I would say, it’s actually the lack of movement that we’ve seen so far. Because, as everybody knows, the regulation hasn’t been going as fast as we wanted. We expected Pennsylvania to open up sooner, hoping that New York would happen in the near future. So that’s probably where we’re getting a bit impatient, but at least, waiting for the regulation to happen in the way we want it to.”