Apple Watch is still a growing product type for Apple and the adoption data shows that. Apple says, 70% of Apple Watch customers are buying it for the very first time, according to CNBC. That suggests that 30% of Apple Watch customers are really upgrading from previous models, however Apple hasn’t still tapped fully into the upgrade pool.
Rather, with each version, Apple Watch has focused on adding key features — GPS and swim tracking, ECG and fall detection, cellular connectivity and the new always-on display. However, even Apple Watch Series 4’s redesign hasn’t enticed too many upgraders.
Apple is still increasing the customer base which is understandable for a product still in its early stages compared to iPhone and iPad.
Apart from the redesign which we saw last year, Apple hasn’t basically evolved the Apple Watch since its first version. If it does that in the future, maybe we could notice a higher number of upgrade customers. However, as of now, buyers are happy with their Apple Watch and except Series 1, all Apple Watch models sold has support for watchOS software updates.
Obviously, that data probably doesn’t include Apple Watch Series 5 yet. Last week, Apple opened orders for the new Apple Watch, however the new model won’t arrive in stores until Friday.
At the same time, Apple has also lowered the entry price significantly for iPhone users to become Apple Watch customers. It is now offering the Apple Watch Series 3 at $199 which is the same price as Fitbit’s fitness tracker but it beats the competition by adding GPS and deeper iPhone integration.