Casino games producer NetEnt is launching a new platform that it hopes will enable access to a wider range of content for its partners. NetEnt Connect is an aggregation platform that integrates games from its growing list of options over time, saving valuable time and resources from its network of customers as they seek to introduce new offers. The platform is now being reviewed, with a complete rollout coming soon.
According to yesterday’s press release, the company operates closed beta testing with Ellmount Gaming Ltd’s Casino Suite. The testing uses Red Tiger games, an online game supplier that NetEnt has acquired in an all-cash deal this past September for about $263 million. About $23 million could be made available by 2022 on the basis of meeting performance goals.
NetEnt Malta Managing Director and Chief Product Officer Henrik Fagerlund said of the implementation of NetEnt Connect,
“The pace with which we have been able to live with Red Tiger content on some of NetEnt’s customers is evidence of the hard work and cooperation since the acquisition was completed. It also shows great promise for NetEnt Connect, which is a key part of NetEnt’s future plan. “The beta test would give the Swedish-based company an opportunity to make sure everything runs smoothly before a bigger release, which could happen early next year at some point. The aim is to offer the service to distributors of partner games as it is launched on the basis of the reaction of those markets to individual markets.”
Gavin Hamilton, CEO of Red Tiger Gaming, says,
“To partner with NetEnt was a crucial opportunity to tap into the scope and markets it has built up. I am very happy that the early partnership between the two companies since the deal was concluded has also allowed NetEnt customers to go live seamlessly with Red Tiger. “Over the past few years, online casinos have picked up a lot of activity around the globe, although somewhat contentious. It is the next step in the developmental process of gaming in many respects, with younger generations more likely to participate in practically gambling activity and less inclined to visit brick-and-mortar venues. These retail establishments have realized what is going on and are trying to avoid the transition in vain. The incredible price NetEnt paid for Red Tiger, as well as other similar deals, is a testimony to the important role played by online gaming in the broader gambling market.”