One of the next big innovations already here to the joy of casinos and customers. It comes from Aristocrat.
The new entry into the game world is New Canopy Arc. According to Chief Innovation Officer, Joe Kaminkow, extending the curved screens of existing hardware, Aristocrat has built something that allowing the player to completely immerse themselves in a game world.
“It’s an idea we’ve been toying with for a while. They’ve built the prototype quickly…
It was fantastic…And we have to bring it to the casino floor.”
The design is from the company’s thinkBIGGER campaign and it is an eyecatcher for sure. The good news for casinos is that it doesn’t take up much floor space.
“It creates wonderment and it gives us interactivity between all the game …. So you know, we’re trying to make something special that you can’t play on your cell phone.”
It provides an impressive visual display that other machines can’t match, along with added features for the player. It is very communal, whether it be a giant buffalo that everybody plays Thundering Buffalo together or a lightning storm breaking out over your head.
As for the future of Aristocrat, Kaminkow says they will start to ramp up and become more creative with production for multiple games and casino floors. There are 30,000 people and probably 1,000 games.
“That’s the key, that’s what makes it so special.”