SkyCity Entertainment Group, Ltd. Is the lastest casino firm in the news. The Auckland, New Zealand company is launching an iGaming service by the end of 2019 in spite of legal obstacles. What accounts for this brave endeavor?
The New Zealand Herald can help us decipher the reason. It has reported that Colin Espiner, the Communications General Manager of the casino, feels justified in facing the objections announced by Jacinda Ardern, the Prime Minister of New Zealand, who has banned gaming advertising.
In spite of the potential pitfalls, SkyCity has a lot to offer the country what with four brick and mortar casinos within its boundaries and another two in Australia. However, as Espiner has revealed, online iGaming cannot be hosed from any of these sites. He is therefore turning to Europe as the home of their new enterprise.
As the newspaper reports, the offshore online casino service envisioned by SkyCity is targeted to international players so it makes sense to go this route. Virtual private network software (VPN) is the means to create access for locals (by disguising player’s locations). Other types of innovative technology will be used by the casino firm to rake in the coveted foreign customers.
Espiner has more to say on the subject. He is deflecting criticism of his iGaming venture by donating as much as twenty-seven million to the New Zealand government in the form of cash given through SkyCity’s community trust program. Hopefully, the gesture will not be rejected. The company will meet the expected high setup costs necessary to enter the widening field and expand. Profits may be therefore delayed, but they are sure to add up long term, subject to New Zealand taxes.
A version of this article first appeared at news.worldcasinodirectory.com