You can think of social media as an ant colony. If you want to bring something new to the way people communicate with each other, it is a good idea to test it out with a separate region before introducing it to the entire place. That was the case as Twitter started testing hidden replies in Canada from July. Today, it is spreading that test to Japan and the United States.
What are the reasons for hiding replies? Those who are organizing replies to a tweet they sent out can choose one they don’t like for their own reasons, ethical or moral, and hide it from the public’s instant view. For those who like to see the tweets which the thread creator hid from the reply stream, there is option to tap an icon at the far right of the original tweet. An author is also able to view a hidden reply and unhide it.
One important change seen from the Canadian test period is the extra prompt for those hiding a tweet regarding blocking the individual who wrote the reply.
According to Twitter, people used the hide feature a lot like profile muting, however in a restricted targeted way. More than a quarter of users who have had their tweets hidden informed the company that they would rethink how they tweeted in the future.
As time goes by, we can expect more tweaks.