Mr.Play, Aspire’s online casino has launched a sportsbook product. The sportsbook features 35 sports and over 65,000 monthly events. According to Aspire Global which owns 40 percent of the casinos, the launch was timed to the beginning of Premier League and UEFA Championship.
The sportsbook will provide 20,000 live betting events in a month. Full or partial cash-out will be allowed and also bet recommendation by Aspire’s Robotip engine.
Hanan Greenberg, the co-founder of Mr.Play, said that they’re excited about the launch. He added that expanding to a significant sports segment have been part of their plan since 2017 and that the launch marks a significant milestone.
Hanan acknowledged that when they were establishing Mr.Play, they wanted to use the executive and expertise to create a strong brand and best in class iGaming experience. Now they are proud of the results.
Aspire Global Chief Executive Tsachi Maimon said that they are always open to new opportunities. He added that he is happy for the new joint venture and look forward to the fruition of the product.