PA Media that offers Multimedia content has signed an agreement with esports statistics and odds specialist PandaScore. PandaScore uses AI to gather statistics and provide odds to the clients for the labels such as League of Legends, Counter-Strike, Global Offensive, Dota 2 among others. PA has a wide reach in different markets for multimedia content. It is understood that the customers will receive a wider range of betting options in the market thanks to the agreement between the two. PA Media is understood to have expanding its horizon to establish more strategic partnership for predictive data.
This agreement has mutual benefits believe experts. The Betting division of the UK and Northern Europe would now act as the data distribution partner for the PandaScore. The association would also reach the US market. However, PA Media would represent the PandaScore in the US on non-exclusive understandings. PA was formerly called as Press Association. The betting division of PA is quite active and has been providing services such as live data, content, infographics, images, maps and many more to the gaming business and also to a different publication.
Michael Grenham, Managing Director Racing and Sports of PA Media, believes that the AI-powered technology of PandaScore and the wide reach of PA Media would become a powerful combination in the market and a wonderful proposition for the operators as well.
Flavian Guillocheau, Chief Executive of PandaScore also expressed happiness about the partnership. He further commented that two companies share similar vision and believe that the esports is the future especially among the millennial audiences and extremely popular with Gen-Z.