The local sports betting brand ParionsSport will start the regular basketball season as a partner of the National Basketball Association (NBA) in France, after signing an agreement with the sports organization. ParionsSport belongs to the French game operator La Française des Jeux (FDJ).
In the inaugural game of the NBA Paris Game 2020, which will be held on January 24 of next year the AccorHotels Arena, the teams of the Charlotte Hornets and the Milwaukee Bucks will face.
The agreement states that ParionsSport will offer special services to customers such as VIP access to the matches, who will also have the opportunity to greet former NBA players. Additionally, both ParionsSport and FDJ will offer NBA awards through their social networks and online platforms.
From the same day of the opening game of the season, the ParionsSport brand will be activated in the game arena and will also be present in other sports activities where basketball fans will participate, which will be announced later.
Another point of the agreement is the incorporation of the new ‘NBA Pick’ Em Weekly 6 that will be presented by ParionsSport. This is an entertaining free prediction game that will be available to French fans.
Fans will have the opportunity to win up to € 1 million (£ 860,562 / $ 1.1m) in cash. Also, tickets for the NBA Paris Game 2020, if they manage to correctly hit the results of six weekly games during the next regular NBA season.
The partnership between ParionsSport and the NBA has been around since 2018. Thanks to this alliance, customers get exclusive benefits, such as tickets to NBA games in the United States, as well as NBA promotions and products.
The alliance covers more than 27,000 French retail stores and all NBA and ParionsSport digital media.