One of the top providers of gaming services, PartnerMatrix, has just launched its cutting-edge API development which allows casino and betting platforms to have an enhanced experience with their affiliate marketing solutions.

The new system enables Affiliate Mangers to follow users’ actions in an instant data feed, track reports, and see complete user history and flow.

What’s more?

PartnerMatrix’s API product is wholly transparent and versatile for gambling operators. It constitutes real-time data for both firms and affiliates and allows companies to create trustworthy relationships, without the chance of fraud.

As per the announcement, the first casino that will use the services of the API system will be Prisma Gaming. They will integrate the services across its B2C firms and clients.

Another benefit of API integration is a possibility for casinos to have an improved comprehension of campaign results. The unique data feed management supplies Affiliate Managers with in-depth info while allowing them to make powerful decisions and create promos.

Considering all the benefits, gaming providers can decide if they want to continue with the same promo, invest more in a particular campaign, or terminate the deal.

Comments

Speak about the brand-new feature, PartnerMatrix Chief Executive, Levon Nikoghosyan, said:

“Currently, affiliate software providers offer reports via FTP integrations on both operator and affiliate side. However, it can take up to one day to receive the data results. PartnerMatrix’s API integration allows instant reporting, which can lead to more transparency, trust, and cooperation between iGaming affiliates and operators.”

About the Firms

PartnerMatrix is the forward-thinking Affiliate and Management System, popular for its instant statistics that support sportsbook and gambling providers to develop, manage, analyse, and follow its affiliate programs. The company is known for its commercial models and it focuses on the Affiliate Manager’s requirements and needs.

On the other hand, EveryMatrix, offers casino operators with modular and API driven content for affiliate management, casino and sports betting. The brand’s B2B iGaming solutions are designed to support clients to deliver an exceptional player experience. Its content are flexible for easy integration while serving the needs of various clients including lotteries and bookmakers.

Source: https://lcb.org/news/partnermatrix-allows-clients-to-utilize-real-time-data-via-innovative-api

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