The PGA Tour, the main organizer of the leading men’s golf tournaments in North America, has confirmed BetMGM as its new official betting partner.
Under the agreement, the joint venture between GVC Holdings and MGM Resorts will have rights to use PGA Tour trademarks in the United States. It will also be allowed to advertise within the Tour’s own media and through its partner platforms. In addition, it will create pre- and post-game betting programming.
BetMGM will additionally distribute highlights to punters who have placed bets. The company becomes the second operator to join forces with the PGA Tour following a similar announcement with DraftKings this past week.