Google’s Pixel 4 accomplished something that no other major phone-maker has. It finally has Face ID, a biometric unlocking feature which Apple made famous two years back, that allows users to unlock the phone and buy things with a scan of their face. Since a secure version exists in Android phones now, face unlock will be the key feature Android users would want to have.
The face unlock feature is not something new on Android phones; however, it was used mostly to get access to phones, nothing more. Face ID is now secure enough for transactions.
Some Huawei phones such as the Huawei Mate 30 Pro, use similar technology to unlock the phone as Apple; however, don’t support mobile payments. Samsung ditched its iris scanning this year which left Apple as the only real competition in town.
With users more aware of the need for privacy, being able to offer secure face unlock is probably even more essential that scanning your fingerprint or entering a pin code. The more rigorous Face ID also gives Google an edge over Huawei, Samsung, LG and others at a time when Google can sell its phone across all major US carriers, giving a chance to make the Pixel, which hasn’t sold well in the past, a more household name.
However, more importantly, the Pixel 4’s integration of this secure version of face unlock could impact the rest of the Android world. If Google brings the technology for this secure version of the face unlock into the Android OS, it is certain that every midrange and premium phone will adopt the feature as about 90% of all smartphones run on the platform.