Playtech to Launch Live Casino Studio with GVC Holdings

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About Playtech

Playtech, founded in 1999 is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Long-term association between Playtech and GVC Holdings, signed in March 2019, is developing, as both companies agreed to initiate a live casino studio, Elevation.

Over the next two months, the project will be realized in stages as each sports betting and gaming group aims to subsidize with separate marketing campaigns that feature five blackjack tables as well as a roulette wheel room.

According to GVC and Playtech, Elevation will represent a true visual spectacle for players, amplifying live casino experience and bringing it to a whole new level.

Significant Investments in Live Casino

The agreement between these two gambling companies brags full-scale addition of gambling products with leading gaming brands. Terminals across Western Europe, Ireland and UK are supplied by Playtech, permitting customers from these jurisdictions to enjoy high end gaming products on the go.

Shimon Akad, COO at the company comments:

“As the parent company behind some of the most iconic brands in online gambling, GVC has been a key partner for us for many years, and we’re delighted to be extending that partnership with the development of Elevation.

We’ve significantly invested in our Live Casino technology and facilities in recent years, in addition to continually diversifying our content – so in a year when we’ve done more than ever to enhance our product, it seems only fitting to be working with an industry leader to deliver an ever-more innovative live experience.”

Playtech Will Provide More Games In 2020

“Both companies finalized to launch a live casino studio”

Providing extra modifications as well as other big releases correspond with long-term plans of Playtech’s Live Casino team, intending to bolster to new regulated markets in 2020.

During the course of last six months, technology leader in gambling and financial trading industries rolled out its first dedicated roulette table in Spain and extended the library with two new arrivals – Quantum and American Roulette.

Among other products were also Heads Up Hold’em, All Bets Blackjack and the upgraded version of Hi-Lo Club. The provider’s variants are supported by Engagement Centre and maximize CRM through a personalized experience.

Shay Segev, COO at GVC Holdings, said.

“Live Casino is one of the major growth areas in the online gambling market, with players looking for a more immersive, entertainment-driven experience. Significant investment has gone into delivering the first stage of the Elevation studio and we’re delighted with the results.

Playtech’s track record and experience in delivering innovative Live Casino technology and content is unsurpassed. We’re looking forward to continuing our successful partnership and delivering a world-class player experience,”

At the end of October, the British sports gambling and gambling company has been named the overall Operator of the Year at the EGR Awards. Altogether, the gaming group signed an absolute association with Yahoo Sports and BetMGM.

The progress of Elevation follows a year of extreme activity for Playtech’s Live Casino team, initiating more new games and variants than ever and bolstering into more and more markets. Q3 2019 alone has seen the launch of the first dedicated Roulette table for the Spanish market, plus major new releases such as Quantum Roulette, American Roulette, Heads Up Hold’em, All Bets Blackjack and the revamped Hi-Lo Club. Playtech’s Live Casino products are all fully compatible with the company’s Engagement Centre, created to enlarge CRM and player value potential through a personalized experience.


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