It’s bad news for the Ninja Casino brand of Global Gaming. It’s attempt to relaunch have been stymied by Sweden’s regulatory body, Spelinspektionen. Appeals have not been successful.
Global Gaming had hoped a partnership with Viral Interactive would do the trick to restore the banished flagship brand. Its license was revoked last June due to serious deficiencies.
The problems were in its responsible gambling and anti-money protocols, handled by subsidiary SafeEnt Ltd.
Spelinspektionen considered it highly inappropriate that Viral Interactive Ltd has chosen a collaboration involving two players who have committed serious violations of Sweden’s gambling laws.
It has found advertising complaints by Elec Games on behalf of Ninja Casino to be credible. The history of the players in this drama gives the regulator little confidence that the revived Ninja Casino will be operated under controlled and safety-satisfactory forms.
Global Gaming CEO, Tobias Fagerlund has responded. He finds it “noteworthy” that Spelinspektionen had taken almost five months to reject Viral’s application.
Fagerlund said Viral cannot in any way be regarded as a party to the legal dispute between SafeEnt and Spelinspektionen, nor can Viral be held responsible for any marketing previously conducted by Elec Games.
Furthermore, SafeEnt’s license revocation has not yet gained legal force and can therefore not be used as an argument to reject Viral’s application.
Fagerlund claimed that Spelinspektionen “continues to make questionable decisions which in our opinion lack clear support” in Sweden’s gambling law.
The loss of Ninja Casino’s Swedish-facing business has caused a 75% drop in Global Gaming’s third quarter revenue. This has led to a 50% reduction in staff payroll.
A full-year 2019 financial report from Global Gaming is forthcoming on February 20.