Kindred Group has announced that it will begin displaying responsible gambling messages on its 32Red brand won by clubs they sponsor during this 2019-2020 season.
This means that responsible gambling messages will be displayed in all matches that involve 32Red teams. All matches will include responsible gambling messages and logos on the attire worn by Scottish premier league teams like Rangers and English football clubs such as Leeds, Derby County, Preston North End, and Middlesbrough.
This initiative will also be extended to other assets owned by Kindred, which will include advertising boards. The group expects that the message will reach more than 8.5 million people during this season.
Kindred stated that they are excited by this new initiative, whose purpose is to build on the work they have done in the past. The LED boards the group has put up are already showing messages about responsible gambling, which is a huge step in the right direction for this entity.
Each of the teams the group sponsors has its own message. The group has stated that their social media adverts, emails, and program adverts will feature more messages on responsible gambling. The group also said that this initiative is a sign of their confidence in the way gambling can influence lives positively.