Blame it on what you will. There can be many reasons. Veikkaus’ gross gaming profits have fallen 4% as reported in the second quarter of 2019.
In monetary numbers, this means a drop to €844.3m ($933.3m) year on year. Lower profits reflect concern over the Finnish gaming market in which the company has had a monopoly.
Perhaps it will not hold. After all, Veikkaus is suspending advertising for a while in response to government criticism. It needs to alter its marketing strategy. Plus, it will be reducing the number of slots while adding verification technology.
The public has made it clear that they want the slot machines out of the local shops and kiosks.
According to Olli Sarekoski, CEO, the prerequisite for Veikkaus’ operating capacity is a better digital channeling capacity that enables us to direct gaming towards licensed and responsible gaming.
“We want to be able to continue to offer games responsibly, minimizing gaming-related harm, ensuring gaming revenue continues to be channeled to the benefit of Finns.”