SBTech is continuing to make its presence felt in the US. The sports gambling and operator wants to make its mark in the US Sports Betting market and is doing pretty well in that. The SBTech has now entered the burgeoning industry of Indiana. The SBTech industry has officially launched the on-property sportsbook of the venue on November 11 with the partnership of Rising Star Casino.
The company released a statement and said that the sportsbook is now being operated under the BetAmerica brand which is owned by Churchill Downs. The BetAmerica has Self-servicing gaming kiosks along with the cashier booths. The full bar makes it an even more interesting place. SBTech would roll out the mobile gaming and online platform in Indiana soon as well.
Melisa Riahei, the President of SBTech in the US looked very excited. She announced that the first on venue sportsbook in the US has been inaugurated in the Indiana states. She said that the company would love to replicate the success of the sportsbooks in the US as well.
The company came in the news when it helped the Oregon State Lottery (OSL) to build the Scoreboard app just the last month. The platform can be used by the sports betters from all major leagues. They can put live bets, prop bets and futures as well through the app. It can also be availed from the OSL website. There would be permanent betting kiosk as well next year.
Ian Williams, President of Churchill Downs sounded equally optimistic about the deal. He said that with the innovative and superior technology of the SBTech they would continue to prosper. Talking about the latest BetAmerica brand in Indiana, he said that the company would love to work with SBTech and Rising Star Casino. Churchill Downs has already made a good presence in the US with SBTech and Ian Williams is hopeful to grow the partnership and the presence in the US even more.
SBTech is growing in the US market very rapidly. It has a presence in many of the US States. To understand the expansion of the SBTech in the US, the last 18 months’ data should be looked at where they expanded to 6 different states of the US. The company has its partnership with OSL and Churchill Downs. However, it also made agreements with Golden Nugget, Resorts Casino Hotel and others in the US.
Indiana moved to the mobile sports gambling platform in October after the retail sportsbooks in September. The state posted the handle of $35.2m in September and $91.7m in October. SBTech is also rolling out the mobile platform next month and it is expected that the state would generate much more revenue in the coming months.