The B2B fantasy sports and betting provider Scout Gaming has launched beta version of an innovative Player odds sportsbook which allows users to bet on the outcome of fantasy sports games. The new offering has debuted on the company’s B2C subsidiary, FanTeam.com, together with Betflex, a cross-selling tool between traditional and fantasy betting.
Player odds sportsbook offers several ways to bet on fantasy matches
The users of the brand new sportsbook can bet on which player they think will come out of a duel with more fantasy points, but also whether they will reach more or less points in total than a certain level. The sportsbook thus complements traditional sports betting, while widening the markets.
“Our in-house developed Player odds sportsbook opens the ability to bet on different fantasy points related outcomes,” explained Andreas Sundal, CPO at Scout Gaming.
“In essence this is a true player focused experience where you both can bet on the winner in a versus duel as well as over or under. We wanted to capture the possibility to play on an individual player’s overall performance during the game as a complement to the traditional sportsbook offer within the operators.”
The sportsbook comes accompanied by a connecting tool Betflex
Alongside the fantasy betting product, the provider also launched a cross-selling tool to generate recommendations based on data it has collected from users’ activity. Using these data, the tool is able to come up with suggestions on related bets both from traditional sportsbook and player odds sportsbook.
“Betflex is Scout Gaming’s internally developed cross-selling tool, with the ambition to closely relate the operators sport offerings. By selecting outcome in a specific tournament, single game or event, the player provides datapoints about their predictions. These datapoints are used by Betflex to provide the player with other closely related bets and tournaments.”
He continued to clarify the purpose of the tool:
“We are working intensively with player related games where we combine and use our in-house stats and pricing towards both traditional wagering related games and poolbetting. Betflex is our tool for connecting the related games to each other and provide the user with tailor suited bets based on his selection and predictions. Clients will be able to use the tool for a multiple of cross-selling opportunities both within our own product offering as well as other connected supplier’s.”