SG Digital Signs Wide Range Deal with IMG Arena to Boost Sports Betting Ecosystem

Home » SG Digital Signs Wide Range Deal with IMG Arena to Boost Sports Betting Ecosystem

Scientific Games’ Digital, popularly known as the SG Digital has agreed to sign a new deal with IMG Arena. The Sports Betting subsidiary of IMG has now officially involved with SG Digital, on a wide range of deals for its OpenSports Product Suite. The range includes data feed, live streams, Virtual Sports content among others.

The deal ensures that the virtual sports service of Tennis, Badminton, and Golf. However, Golf is the most interesting inclusion for the deal. IMG Arena came up with Golf Event Centre Solution and SG Digital became the very first client for it. The Golf Event Centre would include a range of services such as shot-by-shot data, live shots and also interactive course visualization services from PGA Tours from both the US and Europe.

Keith O’Loughlin, Senior Vice President of SG Digital is overwhelmed with this deal. He believes that the Golf Event Centre can change the Sports Live Betting and Industry is going to shake up. OpenSports Clients shall enjoy the benefits of Golf Event Centre from January 2020 as per the reports.

Freddie Lounge, Senior Vice President of IMG Arena also echoed the same opinion. He believes that the incorporation of the official content of IMG Arena to the OpenSports would take the exclusive product suits to the wide audience of the US, UK, and other European countries. He is enthralled to see Golf Event Centre reaching different parts of the world as well. He believes that the unique features of Golf Event Centre would make it ‘indispensable part of the global betting ecosystem’.

However, SG Digital has also signed up for the interactive Alliance Program of IMG Arena. The customers can now have the service of a wide range of data and live stream services exclusive.

IMG Arena is riding on high tide now. The media giant recently signed an agreement to expand the partnership of data scoring with the PGA Tour to the North American market. IMG Arena can now distribute the content of Professional Golfers’ Association (PGA) to North American-based operators.


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