Ezugi, which is the provider of live dealer content and solutions for online casinos, has delivered so many exciting games till date, which are pleasing gamers with utmost entertainment. It has now opted for its improvement in the Italian market footprint by signing a deal with the local lottery giant of Italy, Sisal.
Last week, the lottery brand came up with the launch of Ezugi’s live roulette. It is being offered on their online casino and sports betting web portal. And in the coming weeks, we can expect the launch of punt banco and blackjack. So, it means a lot of excitement is now waiting for gaming enthusiasts in the coming weeks.
Now, Ezugi has chalked out a plan for its expansion, where Italy is about to play a vital role in 2020. The online gaming market of the country grew by 46.5%. On the other hand, in the latest years, in the surrounding markets and around the world, the popularity of live dealer games also exploded.
Currently, Ezugi has live dealer studios in nine locations in Europe, South America, and Asia. From such destinations, they opt for broadcasting their games. They are also facilitating totally customizable platforms, which means that Sisal games use Italian dealers with a much local feel and look.
So, the new deal is going to expand on the most recent strategic partnership of Ezugi with different operators in Italy. However, it will significantly opt for enhancing their footprint in the country.
According to Sisal, they are one of the major B2C gaming operators all over Italy. Among all other things, they are opting for running the SuperEnalotto Lottery. The brand has even made an announcement that it is going to bid against Camelot for the UK National Lottery. And it has already made some of the headlines in the UK.
Sisal was founded in 1945 by a sports journalist. It started operating as the first licensed betting operator in the country. However, they are currently having more than 39000 retail locations all over Italy.
Rail Busom, the Territory Manager of Ezugi, said that this deal is much strategic and significant one for both companies. It is looking to create a more vibrant impact on the market of Italy. Also, it is an honor to get partnered along with Sisal.
Here is what he exactly said:
“This is a significant strategic deal for Ezugi and one that underlines our commitment to the vibrant Italian market. It’s an honor to partner with a major brand like Sisal, which has such scale and such a storied history. It demonstrates our strategy of seeking out blue-chip partnerships in exciting growth markets.”
In December, Ezugi made an announcement that they have opted for the broadening of their portfolio with Sic Bo for the very first time. The interpretation of a classical Asian table game featured a more immersive and exclusive experience for players. And it is served from one of the Ezugi’s most advanced studios.