It looks that the sports gambling industry is continuing to boost the U.S economy, expanding throughout the nation and the experts believe that is already worth around $150 billion. Smarkets, a big name in the industry, decided to join up with Full House Resorts and further expand in Indiana and Colorado.
Its new sports gambling app looks like a promising prospect. The app will be released in Indiana soon because online gambling and sportsbook are legal there, but when it comes to Colorado, it will take some time it seems. Colorado state voters need to approve sports gambling in November. The sportsbook will be released in mobile version only, available on both Android and iOS devices.
Smarkets CEO Jason Trost stated:
“This is a landmark day for Smarkets. As an American myself, I’m thrilled to bring our world-leading technology to Indiana and Colorado, as well as more states across the country. I truly believe that an agile company like ours can make a huge impact against some of the bigger players thanks to our superior technology and focus on providing the best prices.”
Smarkets was founded in the UK, eleven years ago. It has gone a long way, expanding across Malta and L.A until they made their name known worldwide. Thanks to their new gambling platform, they earned over $15.6 billion.
Full House Resorts’ SVP and Chief Developer Officer, Alex Stolyar, commented on the new partnership with Smarkets:
“This is a very exciting time for sports betting in Indiana and Colorado, and we are delighted to partner with Smarkets. The SBK sportsbook platform that Jason and his team have built brings many new innovations to the industry, including a unique social network to heighten the customer experience.”