Facebook and Snapchat developer Snap became the latest US companies condemning racial inequality in the United States as violent protests flared up across major cities over the death of George Floyd.
The two tech companies followed Netflix, Intel, Alphabet’s Google, International Business Machines (IBM), and Nike in taking a public stance against Floyd’s death – calling out discrimination against African-Americans.
But tech companies such as Googlea and Facebook for years have tried to quell concerns about discrimination against African-Americans in their own workplaces, and black engineers remain under-represented in their workforces relative to the US population.
On Monday, Facebook employees urged Chief Executive Mark Zuckerberg to take stronger action against an inflammatory post last week by US President Donald Trump about the Minneapolis protests.
But Zuckerberg already said in a Friday post that Facebook would not take action on the post. He added that Facebook will commit $10 million to organizations working on racial justice.
Snap Chief Executive Officer Evan Spiegel told employees in an email criticizing racism and calling for increased taxes “to create a society that benefits all of us. We cannot end systemic racism without simultaneously creating an opportunity for all people, regardless of their background,”
Twitter, which last week was at the center of a fight with Trump over its actions on his tweets, including a warning over one about the protests, added the hashtag #BlackLivesMatter to its account bio on the site.
On Friday, Nike flipped its iconic slogan to raise awareness about racism.
The company said in a video that “For Once, Don’t Do It. Don’t pretend there’s not a problem in America. Don’t turn your back on racism.”