Stats Perform, a sports data specialist, has signed an exclusive deal that will see the firm collect data on behalf of Football DataCo. The company will be tasked with collecting data from all Scottish and major English leagues.
The new deal, which will also include the English premier league, will allow the company to collect detailed information from the media, broadcast, fantasy, and professional teams globally. The firm will also distribute official player tracking information to all right-holding broadcasting stations and licensed sportsbook operators to facilitate pre-match player statistics.
The deal will also cover artificial intelligence-powered data media and broadcasters. The arrangement will be facilitated via FDC Labs, another collaboration between Second Spectrum and Football DataCo. Henceforth, any data used in betting will fall under the rights deal that Football DataCo signed with the firm Genius Sports Group.
The agreement was signed in May, last year, and it gave Football DataCo rights to gather, license as well as distribute data, live, from all leading football games around the UK.
Stats Performance’s betting and media portfolio also includes various major soccer leagues in Europe, including French Ligue 1, Spanish La Liga as well as major league soccer in America. The firm has a similar rights deal with Conmebol of South America.