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Swansea City launch responsible gambling project

Swansea City have launched a responsible gambling project which aims to help protect supporters from gambling related-harms as well as to educate them about betting risks.

The Welsh club has made a number of commitments to manage its relationships with gambling operators. The “Responsible Gambling Pledge” forms part of a wider initiative at Swansea whereby they will appoint fans as “Champion Jacks” to work with the club on their decision making processes around various issues. Student Ben Church was the first Champion Jack and played a role in helping the club to develop their new responsible gambling plan.

The club are set to continue to work with partners after having agreed a shirt sponsorship deal with operator YOBET in July for this season. They are set to restrict betting adverts from their official club website, social media channels and marketing materials on matchday and communitu activities. They will also ensure that their playing staff will take part in betting education programmes.

“Swansea City believes that sponsorship by betting and gaming companies must be conducted in a socially responsible way,” Church, 18, said. “It should aim to balance promotional opportunities with measures that help preserve the welfare of those playing or watching and who could be at risk of becoming addicted to gambling or be addicted to gambling already.

“Responsible gambling is an area I feel passionate about and I hope to make a difference.”

Swansea are the latest club to endorse responsible gambling. A number of clubs have joined Paddy Power on their “Save Our Shirt” campaign.

Save Our Shirt which was launched via a partnership with Huddersfield Town FC aims to call for betting operators to stop striking shirt sponsorship deals. GVC Holdings have donated their sponsorship assets to problem gambling charity GambleAware.

SaveOurShirt sees Paddy Power aim to change betting operators to stop striking football shirt sponsorship deals. GVC Holdings have donated their sponsorship assets to problem gambling charity GambleAware.

Launched through a partnership with Huddersfield Town FC, Save Our Shirt sees Paddy Power call for betting operators to stop striking football shirt sponsorship deals. GVC Holdings, meanwhile, has donated its football sponsorship assets to problem gambling charity GambleAware.

Source: https://www.igamingbusiness.com/news/swansea-shifts-approach-gambling-sponsorship

About the author

Eshlin Vedan

Eshlin Vedan

Eshlin Vedan is a professional Journalist from South Africa. He loves writing about Sports especially cricket and football/soccer. Eshlin is a neutral when it comes to club football. He is especially fond of the English Premiership and his favourite part of the season is the relegation battle.

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