The innovative new star in the iGaming market, Swintt, has only been on the scene for a few months but has already started to make a name for itself. Emphasizing the local aspect of gambling, the company is working hard on building a quality game portfolio, developing content to increase player engagement, creating tools focused on sustainability, expanding its range of products beyond slots and sealing partnerships. David Flynn, CEO of Swintt, elaborated on all of these efforts and more.
Swintt stands on experienced team striving to deliver tailored content in a sustainable way
When asked to introduce the company’s products, service and mission, David Flynn gave an overview of Swintt’s beginnings and focus points.
“Swintt started out at the beginning of April this year. So, we are relatively new company to the market. That said, the Management and Team have many years of experience in running B2B businesses. In order to spring off the starting line, we acquired proven technology and proprietary games. With our team of 70 people, we are now building upon this foundation to become the most entrepreneurial and fastest growing content supplier in the iGaming Industry.
“Swintt’s focus is to deliver localised content for local players. Building quality games based on local knowledge and data. I’m constantly looking for local studios to invest in and become a part of the Swintt story.
“In order to ensure we maximise the return for the games, Swintt have also developed and are expanding upon market leading tools to drive increased player engagement around the games.
“Finally, very close to my heart, Swintt are creating tools and games focused on sustainable business concepts for future generations via our Swintt Play-it-backTM initiative. We expect to make the first press release in September, so watch this space!”
Swintt’s Play-it-backTM is a program which seeks to develop products that will allow all involved organizations to give back to their communities and the environment and thus ensure a sustainable future for next generations. The company is currently in dealings with potential partners for the initiative.
The provider’s edge is in knowing the market
In an industry as busy and varied as gambling, where the trends can quickly change and new technologies create the need for constant innovation, it is not easy to stand out and it is important to find an approach or features that will distinguish each developer from the rest. According to Flynn, his company’s niche is the thorough knowledge of the players and their local background.
“The important aspect of creating a game for Swintt, is its relevance to the target market,” he explained.
“We listen to the needs of our clients, affiliates and players in order to create games for these target markets. It’s always a secret sauce when developing a game, however, with the right combination of local data, game mathematics and local knowledge, we feel we achieve the right mix of game content for the growth markets that our clients are focused on. Wrap these games with market leading in-game tournaments, competitions and achievements and you have a recipe for success.”
Among the first slots that Swintt launched into world were Masters of Books, Heart of Earth, and Perseus, which were all published recently.
“These games are part of a release of 20 initial games from a local partnership that we made with a Central European land-based casino games company. As I mentioned, this tie-up allows Swintt to bring to the iGaming Market many leading, proven, land-based titles for local markets in Europe. There are several quality ‘Book’ slot titles, so it’s a great achievement to have the Master of Books in our Swintt portfolio.”
The company does not want to stay limited to slot games
While the initially released games may have been slots, they should not be considered to be the foretelling of all that is to come as Swintt’s CEO made it clear that there is more to be looking forward to in the not-so-far future.
“Whilst slots are a staple diet for many of our clients, there are several types and variants of games for specific markets that we are developing. Often, we use local game mathematicians and designers to ensure we get the exact feeling of the game in the local market. Where an opportunity presents itself, we also partner with local land-based providers of games, who are looking to take their games online.”
Swintt is sealing partnerships on all fronts
As young as the company is, it is already making its way into casinos. Only two months after its incorporation, Swintt published its full website and launched a demo-site https://demo.swintt.com/. Now, while they are waiting to complete the process for MGA licence, they have been striking deals with clients. Of the 11 that they have signed so far, many have already started the integration process and Flynn promised the world will hear about them as soon as they go live.
He also added more partnerships are in the making and will be finalised by the end of the year. “We are working on a number of partnerships, both with Operators, Games Studios, land-based partners and also partners who will benefit from our Swintt Play-it-backTM initiative.
The developer has a busy year ahead
In response to what the company’s plans are in the coming year, David Flynn admitted there was a lot to happen in their near future.
“Where to begin,” he started. “Our initial goals are to obtain our MGA licence and launch with the clients we have already signed. Our promotional tools and features will be launched later this quarter with our initial Swintt Play-it-backTM concept launched to the market in September. I’m also very happy to announce that we are The Platinum Sponsor of the CasinoBeats event in London in September where Operators and Affiliates can learn more about our products and services and even be in with a chance to win prizes whilst trialing our promotional products.”