The popularity of US sports in Australia is bringing the new partnership between Tabcorp and National Football League (NFL). Tabcorp will now become the official Staking partner of NFL in Australia.
Tabcorp will create unique NFL content and experiences for the Australian fans as per the deal. They plan to capitalize on digital platforms and venues. The cooperation between Tabcorp and NFL will also give fans a chance to win weekly prizes as well as a trip to the Pro Bowl.
Tabcorp’s Sky Racing channel also plans to broadcast one NFL game each Monday. The two will also bring six hours of NFL RedZone programming to Australian fans. Adam Rytenskild, Tabcorp’s managing director of wagering and media, said that he is happy to bring NFL action in Australia. This will enhance their sports experience to customers. They also wish to improve Sky unrivaled coverage of Australia and international racing. He added that their goal is to support the growing appetite for NFL in Australia.
Tabcorp’s agreement with NFL will give fans more value by creating a unique experience for customers. It’s now a year since the US legalized sports betting, and the NFL has entered into an international partnership.
NHL executive president Christopher Halpin said that they are excited about the growing popularity of the NFL in Australia. He added that the partnership would help serve fans in Australia.