Visitors arriving to the Emirates capital will now receive a free SIM card.
The free SIM card is the initiative of the General Directorate of Residency and Foreigners Affairs (GDRFA), the agency of the Dubai government that regulates the residency of foreign nationals.
The complimentary card is part of a joint ’Dubai Happiness Agenda’ launched by GDRFA, Emirates Integrated Telecommunications Company (’du’), and by Smart Dubai governmental agency.
Major General Mohammad Al Marri, director-general of GDRFA commented the project as a first of its kind in the world.
The passport control officers hand out the cards to tourists on their arrival at the Dubai International Airport. The receivers must be at least 18 years old.
Each card gives access to three flexible minutes of talk time and 20 Mb of free data. Visitors can buy additional flexible minutes and data for a limited validity time. For example, 40 minutes and 2 GB with 14 days validity data cost apx. 30 USD. To activate the SIM card, tourists needs to insert it in their phone, dial *122# and follow instructions.
The pilot phase of the project was launched on May 28. 10,000 cards have been already distributed.