Twitter Buys Chroma Labs, Startup Founded By Facebook Veterans

Home » Twitter Buys Chroma Labs, Startup Founded By Facebook Veterans

Twitter has acquired California-based Chroma Labs that develops tools for short-form video and photo creation and was founded by seven Facebook and Instagram workers in 2018.

By using the Chroma Stories app users will be able to fill in stylish layout templates and frames for posting collages and more to Instagram Stories, Snapchat, and more.

On Tuesday, Kayvon Beykpour who is product lead at the micro-blogging platform, said that “Thrilled to welcome the amazing @Chroma_Labs team. They’ll join our product, design, and eng teams working to give people more creative ways to express themselves on Twitter.”

Twitter, however, did not disclose the amount it paid for the acquisition.

Chroma Labs has enabled creators and businesses around the world to create millions of stories with the Chroma Stories app, during the past year.

The company said in a statement that “As part of this (acquisition), we’re shutting down our business, effective immediately. You’ll still be able to use the Chroma Stories app to craft amazing stories as long as the app remains installed on your phone, and until there is some breaking change in a future iOS update.”

According to Sensor Tower, nearly 615,000 people have installed the Chroma Stories app.

Chroma Labs’ co-founders include Instagram ‘Boomerang’ inventor John Barnett, CTO Alex Li, who was an engineering manager on Facebook Photos and Instagram Stories, and Joshua Harris who was a product design manager on Facebook’s augmented reality team.

By using the Chroma Stories, users will be able to choose between retro filters, holiday-themed frames, and collage templates.


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