All the big betting and gambling operators have joined hands in the UK to launch their own industry regulatory body. The industry body has already announced five responsible commitments for better gambling practices. The new regulatory body is named as the Betting and Gaming Council (BGC). This council would now replace the Remote Gambling Association and the Association of British Bookmakers. The BGC would now act as the spokesmodel of the UK Gaming Industry.
The group has already announced the ‘most comprehensive set of measures’ or five safer gambling commitments. The five commitments are the first order of the BGC. This is in accordance with the National Strategy to Reduce Gambling Harms launched by the UK Gambling Commission.
The detailed five commitments are the following.
- 1. Protect the underage gambling and protect the underage and young people
- 2. Support for treatment of gambling harms
- 3. Ensuring the strengthened codes of practice for the marketing and advertising activities related to gambling
- 4. The customers are to be protected and empowered
- 5. Safer Gambling Culture
The BGC has already announced that codes of conduct would be followed for affiliate marketing as well as sponsorship activities. A Four-year national campaign would be launched by the BGC for educating young people. The education would be to avoid potential harms of the game. This would be a £10m campaign by the BGC. BGC also announced that it will be overseen by the GamCare and the Young Gamers and Gambling Education Trust Charities.
Well, that is not the end of commitments by the BGC. It has further announced that independent monitors would be tasked for conducting thorough audits to check the commitments of the firms towards the newly framed conducts and safe gambling commitments. The monitors would also publish the regular update. This has been done to enhance transparency.
However, despite the big announcements and new policies, nothing really looks new for the experts. It is said that all the commitments are deaf-toned considering the negative perception of gambling in the UK media. The timing of the announcement has also raised some eyebrows. UK Parliamentarians called for new online gambling restrictions a few days ago. A maximum of £2m stake for online slots was one of the restrictions as well.
The announcements look more like damage control for the BGC rather than any fresh initiative.