UK Online gambling activity has seen a sharp decline after it reached the pandemic high. As the bettor shops are reopening, the decline is even more prominent.
UK Gambling Commission (UKGC) released figures that show online gambling verticals reporting gross gambling yield (GGY) has declined from June to July. Poker, virtual sports, and eSports fell the most.
The GGY of the online slot was £162.9mn in July, down by 2% on a month-to-month comparison. The online casino products slipped by 5% to £66mn. Real event betting dipped by 4% to £209.3mn, virtual sports declined by 15% to £8mn, eSports wagering was down by one-quarter to £2.3mn and the Poker slid by 23% to £9mn.
Real Events sports only posted positive growth in terms of online bets placed by rising 5% to 267.2mn. The active real event bettors also rose by 3.7%. The online slot was flat and the rest declined.
The betting shops opened until mid-June and hence a month to month comparison was difficult. The over the counter wagering generated GGY of £62.5mn in July. The self-service betting terminals brought in another £23.1mn. The gaming machines further added £81.6mn.
In the consumer data, UKGC found out that 2.7% of the population who didn’t gamble before the pandemic, decided to try online gambling during the lockdown. However, once the lockdown was lifted, two-third of these newbies stopped gambling again.
Only 2% of the gamblers completely switched to online after the retail gambling was on halt. More than half of the new gamblers still have some digital activity, UKGC found out.
Only 13% of the gamblers increased their spending during the lockdown and 24% reduced it, the new data reveals.
Almost 73% of gamblers said that their spending had no change from the pre-pandemic levels. Almost 30% gamblers said that they would reduce spending in the coming months and only 4% said that they would increase it.