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VP of Siri Steps Down, Apple Declines to Comment on this Issue

Apple

The Vice President (VP) of the Siri team at Apple, Bill Stasior, has apparently stepped down from the position after seven long years of service. The former Amazon executive had been hired by Apple in 2012 to look upon both the search and Siri as VP.

On Friday, The Information reported– “Though Stasior will remain with the company, he will no longer be the head of the voice assistant group.

The change looks like a part of an initiative by Apple’s Senior Vice President (SVP) of machine learning (ML) and artificial intelligence (AI) strategy, John Giannandrea, in order to strengthen their stronghold on Apple’s voice assistant team.

Giannandrea’s aim has been to bring their long-term research-based changes to Siri instead of just focusing on the incremental improvements He might look for a new Siri leader as well.

Even though Apple’s initial effort to extend Siri to homes with the help of the company’s HomePod smart speaker didn’t catch on, the voice assistant has a powerful distribution channel in the iPhone and the company still has an opportunity to launch privacy-focused AI products in contrast to Amazon’s Alexa and Google Assistant.

Apple hasn’t yet released any official statement regarding the same.

This has been announced as part of iPhone 4S, and Siri came to existence in Apple’s mainstream voice assistant in 2011.

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Moreira Rato

Moreira Rato

Moreira Rato has been a fan of gambling ever since his parents abdicated their child-rearing responsibilities by routinely plunking him in front of a television playing The Joker’s Wild. He is highly sarcastic, deeply cynical and entirely too enamored with the sound of his own voice.

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