WhatsApp is ready to start its first ever TV campaign in India to fight with the fake news which its users face. This step is taken to stop the kind of criticism the users face for the misuse of this platform. It’s regarding the challenges about the dishonesty and nasty rumors.
Earlier this year, WhatsApp launched two phases of a radio campaign to spread the awareness among its users. The first phase of this campaign was rolled out on 29th August with some ads across 46 radio stations of the All India Radio (AIR) in states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan, and Uttar Pradesh. Whereas the second phase of the campaign was rolled out on 5th September with some radio ads across 83 AIR radio stations in Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh, and Telangana, Orissa and Tamil Nadu.
Now WhatsApp is planning to do a TV campaign and as per humor, WhatsApp is working with filmmaker Shirsha Guha Thakurta to develop three 60 second films with each conveys real scenarios about dangerous rumors which can be spread among its users. The films are expected to be on air after the Assembly elections in Rajasthan and Telangana. The films will be available on TV, Facebook, and Youtube as well in nine different languages.
The misinformation spread of this popular messaging platform has created a lot of trouble for the Government of India and to its users. In a meeting with the WhatsApp CEO Mr. Chris Daniels in August, the Union IT Minister of India, Mr. Ravi Shankar Prasad told that the messaging platform should follow some laws and take some suitable steps to prevent this type of misuse.
After this WhatsApp has brought some changes like labeling forwarded messages to inform its users whether the message is directly from their immediate contact or not. WhatsApp has also set a limit on how forwarded messages can be sent.
Now WhatsApp’s attempts to spread awareness among its users with the help of ads over the radio and short films over social platform and TV. It is likely to be a positive step towards the safety of WhatsApp users.
Each film’s protagonist teaches someone important in their lives to not spread rumors and to use WhatsApp controls such as the ability to leave groups where rumors are spread and block unknown senders.