Social media giant, Facebook might be facing a hard time now, dealing with all the bad press that has been surrounding the service, but the company’s WhatsApp acquisition has born the fruit. An industry report which was released on Wednesday revealed that WhatsApp Messenger had crossed Facebook to become the most popular Facebook-owned app in 2018. In the past 24 months, WhatsApp has grown by 30 percent, in comparison to Facebook and Facebook Messenger’s 20 percent and 15 percent growth respectively. The company’s other major acquisition Instagram has also been doing amazingly well and has grown by 35 percent over the past two years.
According to App Annie’s The State of Mobile 2019 report, Facebook isn’t the most popular mobile application and this was reported based on total monthly active users. The chat app WhatsApp Messenger was purchased by the Menlo Park-based company in 2014, and it has surpassed Facebook to become the most popular app in Facebook’s stable. The app took the throne from Facebook during September 2018, but Facebook seems to have gained back some of their lost ground since that time. It is quite possible that their official app might take up the first spot in the coming months.
Instagram has shown the maximum growth and it has increased its user base by 35 percent between January 2017 and December 2018. If the average of Facebook app user base for the complete year of 2018 is considered, it ends up to be the top app, but WhatsApp has been able to maintain its lead since September.
In terms of the user engagement in the whole social apps category, WhatsApp has topped the chart. According to App Annie, WhatsApp has been the most used social app in 2018 band has high average monthly sessions per user. The ease of use and availability of basic features has been the driver of engagement for the app.
WhatsApp has dominated the markets like Brazil, Canada, Germany, India, and the UK, but Snapchat ruled the roost in the US and France. WeChat, Line, and KakaoTalk have been the chart-toppers in China, Japan, and South Korea respectively.
The App Annie report also analyzed the time which is spent on these mobile apps in the last year and not surprisingly, half of the time had been spent on mobile devices and it was on social and communications apps. In all, the total time spent on social apps has increased from 2017, but its representation in the total time spent on mobile has gone down, which indicates that the consumers have been increasingly spending more time on other type of apps as well.