On Friday, Susan Wojcicki, the YouTube CEO, apologized to video creators about changes that YouTube is making to its verification program.
YouTube announced a day earlier that this company is overhauling its system to confirm users on its platform, as YouTube faces intense controversy over the content it pushes to users. But the announcement instantly caused outrage among some of YouTube’s millions of creators, who said their verified statuses were canceled because of the new requirements.
Wojcicki mentioned in her post on twitter that “I’m sorry for the frustration & hurt that we caused with our new approach to verification.
While trying to make improvements, we missed the mark. As I write this, we’re working to address your concerns & we’ll have more updates soon.”
YouTube announced that “the policy changes, which will go into effect next month, will move away from using subscription numbers to determine verification. Instead, the company will prioritize verifying “prominent channels that have a clear need for proof of authenticity.”
This company mentioned that YouTube is changing the way its verification badges look. Currently, the site instead of using a checkmark or music note, is showing a gray background behind a creator’s name.
Jonathan McPhie, a YouTube product manager mentioned in a post that “Through our research, we found that viewers often associated the checkmark with an endorsement of content, not identity,”
He also mentioned that YouTube was making the change to “reduce confusion about what being verified means.”
YouTube is trying to reassure them that the changes hadn’t yet taken effect, as the outrage began to mount among creators on Thursday.
YouTube tweeted, responding to complaints that “No one lost a verification badge today. If you received an email that your channel will no longer be verified, this was just an advanced notice & you can appeal.”
YouTube’s new policy comes as this company faces an onslaught of scandals, including blowback for recommending content related to extremism and child exploitation. YouTube is not the only big technology platform that rethinking its verification policies. Last year, Jack Dorsey, the Twitter CEO pledged to improve the site’s famous blue checkmark system.