As the desert sun casts long shadows over the opulence of the Las Vegas Strip, a tale of change broods over its gleaming skyline. In an unassuming corner of this neon oasis, the NoMad, a boutique emblem of luxury woven into the fabric of Park MGM, prepares for its concluding act. The lavish retreat, nestled in the clouds on the highest floors, will soon fade away, as the tides of fortune and industry shift beneath it.
Behind its discreet, almost secretive entrance, NoMad Las Vegas has played host to the upper echelon of travelers, offering a sanctuary from the vibrant chaos below. Ensconced by the glittering arms of Park MGM, the NoMad’s serene nook bears the marks of its legacy: 293 rooms harboring whispers of elegance, soon to be silenced as new decrees unfold.
The winds of change howled through boardrooms oceans away, where the Hilton empire cast its gaze upon the NoMad’s London-based custodians, the Sydell Group. In a sweeping gesture of corporate prowess, Hilton seized the reins of this storied lineage, laying out ambitious blueprints to paint the NoMad’s name across the globe’s most revered canvases.
Yet, within the grand tapestry of their vision lay a stitched aside, a delicate nod to the entwined fate of NoMad Las Vegas. With restrained eloquence, Hilton announced the inevitable: this desert jewel would shine under a different banner, its correlation with the NoMad title set to dissolve in the months ahead.
Reasons for this burgeoning transformation lie obscured, as neither Hilton’s oracles nor MGM Resorts reveal the secrets guarding what is to come. Whispers of discontent have, however, fluttered through the undercurrents. Vital Vegas’ astute chronicler, Scott Roeben, has long sensed the disturbance, discerning a chasm between expectation and reality – an elusive “elite clientele” never fully realized.
NoMad’s origins trace back to 2009, birthed from the ashes of Hotel 32, a phoenix rising from the Monte Carlo’s fire-scarred ruins. MGM Resorts envisioned this resurrection not as a mere restoration but as an elevation to new heights. Years later, the Monte Carlo itself donned a new mask, emerging from a two-year, $650 million metamorphosis as the Park MGM. Within this reborn entity, NoMad Las Vegas claimed its place.
Such hotels-within-hotels are not solitary; the Strip cradles others such as the Four Seasons, Nobu Hotel, and Crockfords, each ensconced within a larger host, each with its tale of luxury and exclusivity.
NoMad’s own narrative began in 2012, its moniker derived from the Manhattan district just North of Madison Square Park. Though the original beacon closed in March 2021, succumbing to the veil of the pandemic, its spirit endures, now housed within the Ned’s London charm. Across the country, NoMad Los Angeles, too, bowed out, only to be reborn as Hotel Per La.
As NoMad Las Vegas stands on the brink of its own transformation, one can only speculate what marvels or mysteries will grace its halls next. For in the ever-evolving tableau of the Las Vegas Strip, change is the only constant, and the next act is always poised to take the stage.
