A sponsorship is in the works between Betano (the online sportsbook brand of Stoiximan Group) and the Primeira Liga football club Sporting Clube de Braga (SC Braga).
This one is about shirts for the “Arsenalistas.” Betano will be their principal partner up to 2022. The terms are unclear but the agreement has been signed for the sportsbook company to promote the B-team and under-21 sides.
According to Antonio Salvador, SC Braga President, everyone is impressed with Betano’s approach. The company quickly realized that it would be the ideal partner for their. club.
“SC Braga understands that the visibility of the front of his jersey has great value…and Betano has a very clear perception of the projection that SC Braga has and the return it can give.”
Betano is an international company with a local approach and a long term vision in all of partnerships, allowing SC Braga to develop strong bonds with the people and local sports teams. In the words of Panos Konstantopoulos, Betano’s CMO, sponsoring the Sporting Clube de Braga, a team with a long history in Portugal, means it will join the Group`s prominent sponsorships family.
“We aim to give back to society by becoming active in social responsibility initiatives, which can cultivate the spirit of fair-play and ethics in football as we do in every of the 6 countries that we operate.”