As New York and New Jersey hosted its first Betting on Sports conference in America, Managing Director of Betgenius, Matt Stephenson, shared his views on the event as well as on the whole US gambling market and his company’s entrance into it.
Stephenson Expressed Great Enthusiasm about the Success of the Event
With the opening of the US market a new opportunities have emerged for everyone. Its rapid growth was marked by the immense success with which Betting on Sports conference and exhibit was met this year.
Matt Stephenson was thrilled with the atmosphere at the event and spoke about his impressions from the conference, saying:
“It’s incredibly exciting. I mean, we’ve been doing these sorts of shows for 15 odd years … And there’s a general sense of sort of real optimism here actually. I think in the UK and Europe, we can be a bit cynical about these shows sometimes. But people have turned up, they’re willing to learn, they’re happy to have sensible conversations, and year, there’s a real sense of optimism in the air, so really enjoying it.”
The Opening of the US Market Has Been Anticipated for a Long Time
While the rising possibilities of the US iGaming market are exciting for players and operators both new and old, it has to be pointed out that there must be a satisfying sense of accomplishment among those have been active in the industry for longer. After all they have been waiting and preparing for this moment for a good amount of time.
“We’ve been sort of playing this game with regard to the US for five or six years,” explained Stephenson. “We’ve been getting ready for these days, getting our products and services ready, making sure as a business that we’re ready to enter this market.”
Betgenius Is Making Its Footprint in North America
Stephenson pointed out that his company has entered the US market with an entire range of products and services that it could offer to its partners.
To clarify, he added:
“On one side we’re providing content to regulated sportsbooks here, data, managed services. On the other hand of the scale, we’re providing full turnkey systems as well. Increasingly, many of the US operators are looking for ways of acquiring new customers. There’s this absolute gold rush for new customers in online territories such as New Jersey, and many of them are using our Genius sports media marketing tools to help them acquire customers to bring the cost of that down.”
He went on to declare that they are interested in more than just being one of the foreign providers; in fact, the firm is looking to establish a base in America and it has already started positioning its people around the States.
“We’ve got one guy in Washington, and we’ve got a couple of commercial representatives in New York,” he confirmed. “We’re still deciding where our east coast home is going to be, so we’ll let you know when we decide that. But at the moment we’ve got an office of 50—60 people in [Los Angeles] doing lots of stuff on our marketing tools, on our front end. We have invested heavily in the States, we’re going to continue to do that.”