In the glacial arena of professional hockey, where precision and speed reign supreme, a significant alliance skates on with renewed vigor. BetMGM and the National Hockey League (NHL) are fortifying their bonds with a multiyear extension that will keep BetMGM at the forefront as an Official Sports Betting and Gaming Partner of the esteemed league. This fusion of entertainment giants promises to elevate the fan experience to new heights of excitement and exclusivity.
As the pulse of the NHL quickens, BetMGM is poised to enrich its platform with a slew of specialized VIP fan experiences, tailoring their service to the pulse of the hockey devotees’ heartbeat. Furthermore, the eyes of millions will view BetMGM’s presence as it persists in the promotional limelight during the NHL’s nationally televised showdowns.
BetMGM’s chief, Adam Greenblatt, exudes enthusiasm for the partnership’s reinvigoration, envisioning a future where BetMGM and the NHL co-create moments of rapture for the aficionados. He likens the NHL’s allure to “a symphony of athleticism, teamwork, and skill on skates,” a spectacle both BetMGM and hockey enthusiasts can revel in together.
Rooted in commitment, MGM Resorts International, through a collaborative venture with UK’s Entain, steers BetMGM’s North American journey. This ongoing liaison with the NHL has its genesis in the burgeon of sports betting freedom that the US Supreme Court inspired in May 2018.
The NHL’s embrace of legal sports betting was swift and strategic, pioneering within the ranks of the big four sports leagues to allow a team—namely the Vegas Golden Knights—to flourish in the heart of Las Vegas. The Golden Knights soon ascended to glory, hoisting the Stanley Cup in a historic triumph within a mere five seasons of inception.
One of the thrilling aspects of this prolonged association is BetMGM’s ambition to develop an array of NHL-themed casino games, bringing the fervor of the ice rink to the digital world of interactive slots and table games for enthusiasts in states where online gambling has green lights.
A shortlist of six states—New Jersey, Pennsylvania, Michigan, Connecticut, West Virginia, and Delaware—currently endorse online casino endeavors. BetMGM has remained tight-lipped about which game developer might bring these NHL-themed games to life.
This partnership renewal comes amid a flurry of NHL endorsements, with the league securing relationships with notable enterprises like ESPN Bet and theScore just last month. These agreements, aligned with the league’s vision, ensure that the NHL’s image is indelibly linked with sports betting and iGaming titans right as it sails through the midpoint of the 2023-24 season.
Thus, as the NHL hones its arsenal of partnerships, BetMGM’s new chapter with the league heralds a vibrant future for sports betting and gaming—an era wherein fans can immerse themselves in an unparalleled blend of ice-bound heroics and the thrill of the wager, enhanced by the reverence of a timeless partnership.
