Aktiebolaget Trav och Galopp (ATG), Sweden’s former horse racing monopoly operator, has presented compulsory weekly loss limits for online casino games. The limit can be selected by the players and applies across all ATG casino products. The higher winnings will increase the amount a player can lose since the limit applies to net losses.
Maria Allmer, a business project leader at ATG, said that responsible gambling is ATG’s most pressing sustainability issue. She stated that they are already providing a range of tools to help their clients [stay safe while gambling] and are now adding a mandatory loss limit for everyone playing at ATG Casino. They simply want to lead by example in the gaming industry.
ATG said that more than half of its clients have already set their loss limits since it launched the casino vertical at the start of 2019 with the opening of Sweden’s regulated market. Their decision goes beyond what the law requires. ATG chief executive Hasse Lord Skarplöth stated that they had wanted to introduce this measure for a long time, and the fact they are launching it right now feels good.
They have made a strategically crucial and well-informed decision, with mandatory loss limits, to help their customers do the same.
Skarplöth also criticised an “unfortunate gap in the law” that allows customers to borrow money to gamble with little scrutiny. Skarplöth said the gaming companies are not permitted by law to offer gambling on credit. However, the bill becomes a bit toothless when it is possible to play for borrowed money. ATG’s core product of horse racing in Sweden remains active even as the most sport across the world have been cancelled.