Aristocrat Technology Highlights ICE 2020

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ICE 2020 is always a special event for online gaming operators. However, Aristocrat Technologies has now reported the ICE 2020 as the busiest and most significant Launchpad event.

The company unveiled three new cabinets for EMEA Region that present 111 different and versatile games for casino, bingo and salon markets. The company also announced the expanding footprint in Europe.

Managing Director of Aristocrat, James Boje, said that the visitors shared a high level of excitement in the stand of Aristocrat as new innovation and portfolio were shared with them. Talking about the three new cabinets, MarsX, EDGE X and Relm, Boje said that the company has never released three cabinets simultaneously in the European region before. All three cabinets have already performed with great heights in the American region and now receiving equally good views from Europe as well. He puts the credit on superior design and development of the company that thrives to deliver the best gaming experience.

He continued to speak about the several licensed themes that are going to be available globally through different brands. The themes are FarmVille™, Madonna™, Mad Max: Fury Road™, The Walking Dead™ III, Game of Thrones: Winter is Here™, Star Trek™: The Next Generation, Billions™ and Zorro™, said Boje. He further explained the proprietary link concepts such as ash Express™ Luxury Line™, Gold Stacks 88™ Link, Dragon Tower Jackpots™, Dragon Link and Lightning Link that are going to enthrall the people in coming times.

Boje continued to give a glimpse of the other performers for Aristocrat Technologies. He did mention about the Standalone games. He said these games are making a difference due to the innovative ideas. Talking about the ‘Bingo’ portfolio, he said that the local area progressive games were mixed with it to enrich the portfolio.

He said that the company is looking forward to the Spanish Saloon Sector with new games, cabinets and bank configurations that would be provided by the local distributor VID. This will be rolled out in Spain in the coming 12 months.

Boje also spoke about the ambition of the company. During the event, Aristocrat signed a deal with Content Distributor Inspired Entertainment to further enhance the stronghold in the market. The content of Aristocrat will also be delivered through Greek Video Lottery Terminals, Comma 6B Market of Italy and B3 Market of the United Kingdom.

While concluding, Boje said that the company would continue to focus on the partnerships to enrich the experience of players through a unique brand of gaming and entertainment.


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