Online Lottery Sales has helped the Lottery Operators in the US to battle through the extreme COVID19 pandemic time. This started when the States passed the opportunity to introduce the online options for the operators.
Kentucky Lottery recorded sales of $1.2bn in the 12 months ending on June 30. This a 6% improvement on the previous fiscal year’s record. The state’s share on this rose by 2.8% on a year-on-year basis to $278.5mn. This is a new record.
The scratch-off ticket sales continued to be the dominant lottery product. However, the biggest jump came with an online lottery which shot up by 68% on a year-on-year basis to $45mn. This is a more time eight times increase in FY17.
The digital unit accounts for 3.7% of all the sales. The online lottery filled the void when COVID19 forced many retail operators to shut. Keno sales were down by 6.4% to $78.8mn in FY20.
There are few other states that have allowed the online lottery to operate. In each of these states, the results are promising. The online lottery has filled the void created by retail sales. However, many states have not yet pursued this including Massachusetts which has neglected the appeal despite several appeals.
The Massachusetts Legislators are now pursuing a bill that would legalize land-based and online sports betting in the state among others. It has now amended to include online lottery sales as well. However, it has been jettisoned at the committee stage.
Massachusetts Treasurer Deborah Goldberg has been a firm supporter of online lottery sales and he termed this event disappointing. He said that it was important to keep pace with the demands and preferences of the customers.
He termed this as a necessity rather than a matter of convenience. Goldberg pointed out that online lottery sales would eventually increase the share of the state as well.