New Jersey now offers the BetMGM online gaming app. It had been launched by Roar Digital LLC (born of a marriage between MGM Resorts International and GVC Holdings.
For those not in the know, BetMGM is a rebranding of PlayMGM introduced by MGM in 2017. The app is a GVC sportsbook platform destined to find many more outlets.
The originators aimed their sights high when they created a way for sports fans to engage in pre-match and in-play bets on the seasons of professional and collegiate football, MLB, MLS, NBA and NHL games, along with other major sporting events.
They wanted to provide customers with bigger and bolder opportunities while participating in unique experiences.
According to Adam Greenblatt, CEO of Roar Digital, it’s an exciting day when we can launch the rebranded and upgraded BetMGM app in New Jersey.
“We believe our product takes in-game entertainment to the next level.”
Greenblatt recognizes that the mobile gaming industry’s future is on a steep incline, and thus the company is harnessing best-in-class mobile technology from Roar Digital.
Scott Butera, MGM’s President of Interactive Gaming, agrees.
“We expect this significant upgrade to our mobile experience to complement MGM’s proven retail presence and allow us to immediately compete in New Jersey and additional states where mobile gaming is approved.”
Others have a word to say on the launch. Accordin to Kenneth Alexander, CEO of GVC Holdings,
“The combination of the power of MGM’s brand, alongside GVC’s state-of-the-art technology and online sports-betting expertise, will ensure that the BetMGM offering is at the forefront of the US sport-betting opportunity.”