Danske Spil’s mobile sports betting app, supplied by leading digital product studio Shape Games, has won the ‘Best Native App’ award at the EGR Marketing and Innovation Awards for the third consecutive year, while also being named the ‘Best Omni-channel Solution’.

The completely native application, live in Denmark under the Oddset brand, won big once again at the awards, having also been recognised in 2018 and 2019.

In 2019, Oddset saw a 20% increase in monthly revenue, while introducing its ‘Loyalty Suite’ layer, adding personalized insights and social mechanisms to the app.

Danske Spil’s soild mobile sportsbook offering, supplied by Shape Games, as well claimed the ‘Best Omni-channel Solution’ award and was nominated for the ‘Innovation in Sports Betting’ category.

Speaking for Shape Games, Nicolas Linde, said: “Fully native mobile applications are now an essential for any forward-looking operator, and we’ve been innovating in this field for several years now.

“It is an honour to be recognised by our industry peers at the EGR Marketing and Innovation Awards, and we will continue to find creative ways to develop an even stronger mobile product for our operator partners.”

Head of Sales and Loyalty at Danske Spil, Frederik Skov, added:

“The collaboration between Danske Spil and Shape has turned out to be something akin to a fairy tale since we started this journey together. Winning these two awards will only spur us on for more.

“Over the past five years we have continuously improved the products, polished the existing features and added new ones as well. Winning tonight is one of the results of this joint team effort.

“We have known for a while that we are on the right path with our offerings. The customer reaction to our dynamic, modern and personalised user journey has been encouraging on every level.

“Winning the award for Best Omni-Channel Solution is something that makes we very happy personally. Omni-channel is difficult to get right, and we have been working on it for a long time but the results are clear for everyone to see. Our customers can access our services wherever they are; on the go, at home or in the store, and their response has been beyond positive.”

Source: https://europeangaming.eu/portal/latest-news/2020/08/03/75306/danske-spil-and-shape-games-land-egr-awards-hat-trick/

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