Who doesn’t recognize the hegemony of Netflix in the entertainment world, batting giants like Microsoft Google, Amazon and Apple for the top spot? And who wouldn’t want to be the “Netflix of gaming”?
It is an apt analogy. Major contenders are vying for the title. The players are the winners in the battle as they are seeing new cloud gaming platforms and better digital-only consoles like the Xbox S1 that just launched at an affordable price in the U and US.
Digital Natives Call the Shots
The target market is clear. The “digital natives” portion of the population are demanding a faster experience than the old, sluggish consoles. They want their content delivered as fast as lightening. They are already enjoying upgrades to favorites like Minecraft, Forza Horizon 3 and Sea of Thieves.
No one is objecting to subscription services like Xbox Game Pass that allows, for a monthly fee, access to over one hundred games. It is all about more and better content. The digital natives are calling the shots in video on demand (VoD), music and gaming.
Microsoft could be the next “Netflix of Gaming” given its xCloud game streaming service for PCs, consoles and mobile. It is giving Amazon, Apple, Google and Verizon a run for their money with similar services. It will be a new world with non-disc players co-existing with traditional disc-based gaming.
According to Microsoft’s Jeff Gattis, the Xbox S1 disk-less model is an upgrade and not a replacement. The company, however, is on trend with consumer download preferences.
“We’re not looking to push customers toward digital. It’s about meeting the needs of customers that are digital natives, the ones that prefer digital-based media…for now this is a choice that buyers can make, and the market can take things where it wants to take it.”
Physical unit sales are likely to fall in 2019 with digital accounting for a majority of sales worldwide through 2023. It all depends on technological changes in all spheres of entertainment. Movies, music and games will likely be created, distributed and purchased in new ways.