An announcement by Phi Gaming, LLC reveals a new deal with GAMING 1. The latter has selected Phi’s kiosk platform to host 7 casinos and 29 gaming rooms for Belgian players.
The Nevada-based software development and service provider has a full product suite and a flexible HTML5-based platform. GAMING 1 wants a technological path to reach future integration with Phi Gaming’s online games and sports betting rooms.
According to Natasha Wratten, Vice President of Sales at Phi,
“I am delighted to continue our overseas growth by partnering with
a company whose vision and creativity sets them apart from their
competition. GAMING1 has proven to be a powerhouse with their
ever-growing industry and forward-thinking approach.”
Wratten says Phi looks forward to helping them stay ahead of technology and the game. Furthermore, Melissa Busk-Strickland, VP of Product and Development states,
“The Lush platform was built with flexibility and scale in mind to empower
our customers to run their loyalty programs around their strategy, not ours.
GAMING1 is the perfect use case to bridge an overwhelmingly successful
online gaming strategy and juxtapose loyalty to its land-based casinos.”
GAMING 1’s Jean Christophe Choffray adds,
“The DNA of GAMING1 is to provide players with the best
omnichannel gambling experience. Therefore, the solution offered
by Phi perfectly meets our goal by facilitating the use of our
cross-channel loyalty program.”
It appears that everyone is on board and full of enthusiasm.