In an effort to avoid the same kind of failure which was experienced by the Google back in 2013 when it released its smart glass, Facebook has joined hands with Luxottica to build its upcoming Augmented Reality Glasses. To all those readers who are currently not aware of what this “Luxottica” company is: Luxottica is a European-based sports eyewear designing and manufacturing firm which does all kinds of eyewear designing/making of the most respected and well-known global fashion/sportswear brands. The list includes titans such as Dolce&Gabbana, Ralph Lauren, Versace, Ferrari, and many others.
For some times past, Facebook has been busy in developing its augmented reality glasses at the Facebook Reality Labs Inc. However, during the development process of this high-tech glass by Facebook, it is reported that the company has witnessed numerous hardware issues, and it could not conclusively decide upon a perfect consumer version to put out in the market. To successfully eliminate its hardware issues, Facebook has sought the help of Luxottica in giving them wearable and ready consumer product which works excellently.
The AR glass is expected to arrive in the next three years. While Luxottica’s partnership has been confirmed as well from the other side of the Atlantic; however, it remains to be decided whether the glass lensing giant from Europe will be assisting the social media giant further than just manufacturing or no. Facebook’s Augmented Reality Glasses will be able to provide such usages for the wearers like checking on their smartphones, incoming messages and important notifications. It is also predicted that the glasses might well be able to support famous voice-assistant products like Alexa, Cortana, Google Assistant or Siri.
Since the social media giant already owns and runs the world’s most advanced VR headset hardware – Oculus Rift – they are in a highly positive position to also deliver a reliable AR glass for the nerdy population. But until Facebook’s glasses hit the shelves in the market, it is too early to concretely predict either about the success or the failure of this ambitious venture by American social media giant. Let us keep our fingers crossed and hope for the best.