There will be an integration of Oddsmatcher after yesterday’s announcement from Global sports betting and interactive gaming company Newgioco. This will be a new trading system for sports betting, into its Elys Gameboard betting platform. Newgioco has entered into an exclusive agreement with developer Guadagno Matematico through its wholly-owned subsidiary Multigioco.

The agreement allows integration of GM’s proprietary Oddsmatcher Matched Betting trading system by Newgioco, which is anticipated to control client engagement and activations and offer players a competitive advantage. To be in line with the Italian gaming regulator, Agenzia Delle Monopoli’s guidelines, the service is expected to go live on 30 June through Newgioco’s network in Italy.

Alessandro Marcelli, Newgioco’s vice president of operations, has stated that they are delighted to have integrated GM’s innovative Oddsmatcher trading system through their Newgioco network in Italy. Alessandro also confirmed that GM’s revolutionary system matches odds and bonuses could provide their customers with a competitive advantage by scanning multiple networks and betting exchanges for price efficiency. He added that they now believe that they could improve sportsbook margins on their world-class Elys platform and increase customer engagement.

Michele Ciavarella, Newgioco’s chief executive officer, added that the integration of Oddsmatcher is another crucial step in their plan to develop Newgioco into one of the most advanced, technology-driven fixed-odds sports betting providers in the world. Michele confirmed that their Italian operations continue to represent a vital proving ground to innovate and apply ground-breaking technologies that work seamlessly for sports betting operators in real-money.


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